VISA gets it.

YES it is coming!!

Usually we think , one domain name, means one website.

One would visit  an online store  called,  say, MAMAZONE.com and land on the  index page. Then if visitors want to contact that online store, they would look for the contact us button which would take them to the contact page, (e.g http://mamazone.com/user/contact.php)

If that store is running a promotion at the moment, they would surely advertise it on their main index (home page). The user would click on the promotion banner  and that would take them to the promotion page where details of the promotion is provided ( e.g http://mamazone.com/promo/buy2getEverything3.html)

Well today I saw an ad on TV showing something I saw coming a long time ago.
I’ve seen smaller websites do it, but today on tv, it was a major brand.

WinWithVISA.co.uk 

video here: (click image to see video)

Running Man - Use VISA this Christmas

Great, memorable call to action.
I checked it.. *mind you, its a .co.uk*

and guess where it took me ?

http://consumer.visaeurope.com/promotions/win.html

which is actually a page on VisaEurope.com . Great use of domain forwarding here!  ‘WinWithVisa’ works much better than ‘VisaEurope.com/promotions ‘ . WinWithVisa is catchy, memorable and the VISA people GET IT! – (except maybe the use of the ‘ALL-CAPS’, as my friend Aaron would surely point out!)

if a visitor had to go to that page from VisaEurope.com there’s what they would have had to do.

1.go to VisaEurope.com

 

11

 2. chose a country 21

3.click on promotional offers 31

4. click on find out more 41

5

 

 

and finally,… 

 

 

 

But visa wants to make life easy for its uk customers..
and it advertises  WinWithVisa.co.uk  which takes you … straight there.

thanks for this short cut VISA! Love it!
We will be seeing more and more domain names being used this way soon..
(if you know other examples, please let me know 😉 )

 
On another note, It’s Christmas soon, and plenty of Christmas do’s and dinners for most of us. Plenty of good food and drinks.

Some might not be as lucky unfortunately, but still,

we can try to give them…

thebest DINNER intheworld (donate if you can)

thank you.

——–

*13th Dec 08 update: they get it too!  www.FeelitWorking.com  , video here

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3 Responses to VISA gets it.

  1. Jamie Parks says:

    I think we’re bound to see the ‘domain name as page locator’ strategy used more frequently in the marketing strategies of business owners going forward. I use this method quite often, it makes directing people to specific areas in my sites a lot easier. Awesome read Ritz! and great job at assembling the screen shots.

  2. […] Nice Website!  And notice that GreatTogether.com simply redirects to   greattogether.heineken.com  . Good use of domain forwarding.. just like Visa gets it […]

  3. […] Nice Website!  And notice that GreatTogether.com simply redirects to   greattogether.heineken.com  . Good use of domain forwarding.. just like Visa gets it […]

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