VISA gets it.

December 12, 2008

YES it is coming!!

Usually we think , one domain name, means one website.

One would visit  an online store  called,  say, MAMAZONE.com and land on the  index page. Then if visitors want to contact that online store, they would look for the contact us button which would take them to the contact page, (e.g http://mamazone.com/user/contact.php)

If that store is running a promotion at the moment, they would surely advertise it on their main index (home page). The user would click on the promotion banner  and that would take them to the promotion page where details of the promotion is provided ( e.g http://mamazone.com/promo/buy2getEverything3.html)

Well today I saw an ad on TV showing something I saw coming a long time ago.
I’ve seen smaller websites do it, but today on tv, it was a major brand.

WinWithVISA.co.uk 

video here: (click image to see video)

Running Man - Use VISA this Christmas

Great, memorable call to action.
I checked it.. *mind you, its a .co.uk*

and guess where it took me ?

http://consumer.visaeurope.com/promotions/win.html

which is actually a page on VisaEurope.com . Great use of domain forwarding here!  ‘WinWithVisa’ works much better than ‘VisaEurope.com/promotions ‘ . WinWithVisa is catchy, memorable and the VISA people GET IT! – (except maybe the use of the ‘ALL-CAPS’, as my friend Aaron would surely point out!)

if a visitor had to go to that page from VisaEurope.com there’s what they would have had to do.

1.go to VisaEurope.com

 

11

 2. chose a country 21

3.click on promotional offers 31

4. click on find out more 41

5

 

 

and finally,… 

 

 

 

But visa wants to make life easy for its uk customers..
and it advertises  WinWithVisa.co.uk  which takes you … straight there.

thanks for this short cut VISA! Love it!
We will be seeing more and more domain names being used this way soon..
(if you know other examples, please let me know 😉 )

 
On another note, It’s Christmas soon, and plenty of Christmas do’s and dinners for most of us. Plenty of good food and drinks.

Some might not be as lucky unfortunately, but still,

we can try to give them…

thebest DINNER intheworld (donate if you can)

thank you.

——–

*13th Dec 08 update: they get it too!  www.FeelitWorking.com  , video here

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An attack on the world and immoral domainers

November 27, 2008

I am horrified by the cruelty and brutality of the terrorist attacks on Mumbai.
What is wrong with this world? Why are humans killing each other in such horrendous ways?

What are they trying to prove by attacking a hospital, opening fire on ill, defenceless people?

I can’t find the words to explain how hurt I felt today when I saw reports of the attacks on the news.

They killed indiscriminately. Indians on the street, tourists in cafés, commuters in a busy railway station. 

Tourists and businessmen taken hostages in the Taj and Oberoi ,two of the best hotels in the world (one of them in flames at the same time I am writing this).

taj_burning

Attacking Mumbai was an attack on the world.

I am worried since I’ll be walking on those same streets in exactly 1 month. Those same streets I saw today on TV, covered in blood of innocent people who just happened to be at the wrong place at the wrong time..

Despite the horror these attacks have brought to the world, some sad people are trying to profit from them.

sad1

 MumbaiTerrorAttacks.com -parked. regged 26Nov08

 

sad2

 

 MumbaiAttack.com – parked.  regged 26Nov08

 

 

 

(Please do not visit, I would not want to give them any additional traffic)


the best CAR in the world

November 24, 2008

I had an interesting chat with
Jamie (very) early this morning on LiveDomainer.com who, by the way, is doing a great job, answering questions about domaining to newbies, as well as giving another space for domainers to meet up and discuss …Domains (of course!)..all this in a live video chat.
(when he is around that is!)

This must be a gruelling job to be staying up in front on the laptop for such long hours..
[well hey, that’s what a lot of us domainers do anyway 😉 ]

We obviously talked about theBESTSintheworld.com and he gave me his impression about the concept.

He opened my eyes to something I didn’t think of!
When he checked ‘the best CAR in the world.com’ , he was agreeably surprised to see the result.

 He found the car amazing but more interestingly, … he’d never heard of the brand itself!..cars

Well now, that came as a surprise to me!

It is quite a well known brand in Europe! When I ask people around me what is the best car in the world? I almost always get that brand as answer.
I thought it was well known all over the world, but apparently not.

This gives some more weight to the concept. We will have some of our domains forwarding to websites that would be well known, giving the concept credibility, as well as some websites that would be relatively unknown but provide such high-quality products that we feel it’s our moral duty to tell the world about them.

In any case, there will always be someone discovering something new!

To take Jamie’s own words,
‘I’ve never heard about them, but hey I guess now I know what is the best car in the world ‘

Do you know what is
‘the best HOLIDAY in the world.com’ ?


My afternoon defending domainers

November 13, 2008

After reading Julia’s post which eventually geared me towards this article on the Register, I was annoyed to read the comments of some readers. I strongly felt I HAD  to clarify some things, so I commented too.

It is hard to take in comments like the one made by Ron Green. But I guess this is how we, domainers, are seen from the outside world . (Yes, it is an outside world if you are not into domaining). It’s the harsh truth.

I am tired of people associating domaining with cybersquatting . Domainers need a re-branding. An urgent one. You can start right now, it’s not going to be easy, but I believe it can be done.

If every domainer makes a common effort, to inform people around them about the industry , explain domaining to them, stop/condemn those who register trademark names in bad faith, stop bickering about each other’s portfolio and focus on theirs and ways to make the world know who we are,

we would all be winners.

I will defend domainers everytime I read/hear BS* about this community.

Ritz


condolences to Obama and Family

November 4, 2008

I hope,.

I really dearly hope,..

 ..that no stupid domainer is going to register domain names associated with the death of the soon-to-be (maybe) president of the united states’ grand mother. Trying to profit from such events is wrong. And those who do are sad people who will never succeed.

My sincere condolences go to the Obama family on the recent passing away of Madelyn Dunham (grand mother of Barack Obama). She played an important role in Barack Obama’s life and she surely has contributed to shape somehow the character of the next president.

Americans, vote wisely tomorrow. Your vote will have an impact on the whole world, not just the USA.

My best,

R.

 

PS: I will be closing the poll  at  thebest PRESIDENT intheworld.com tomorrow.


Somebody else’s phone

October 24, 2008

I am ecstatic,.. having just saw one of the coolest ads on TV for a long time.
It just grabbed my attention for the full 1 minute it lasted.

A man speaking fast about all we do with our phones,..
‘my phone knows everything about me’ ..
.. ‘if you find my phone, would you look through it?’

The ad ends with NO mention of which brand it is promoting.
It simply ends with 3 domain names. What a call to action!! Wonderful.

I had to go on the net. I had to find out. I am indeed very curious. 🙂

check out the video here.

If at this point you want to find out what all this is about too (I bet you do!), you can go to Hitwiser.com and type in:

Anna’s phone
   Jade’s phone
or    Luca’s phone    

(don’t worry,.. you can leave in the apostrophy on HitWiser!)

all three bring you to   somebody else’s phone    <-(works perfectly in Hitwiser.com too)

Bravo to them. Well done!
No surprises,..this brand deserves,   ‘the best PHONE in the world.com’ 😉

This reminds me of another blog post I made some months ago.

some more proof that call to action names are getting bigger.

Good weekend to you.


joe, you know who!

October 24, 2008

For those who have not noticed it, the website on JoeThePlumber.com has just been revamped.

new JoethePlumber.com

new JoethePlumber.com

It now sports cool rounded edges giving a feel of web 2.0.
But the contents have more or less stayed the same.

There has been a lot of talks about that domain name, made famous (worldwide, not just in the US!),
after the final debate between Obama and McCain. (video here)
Some reported the site got ‘Un-President-ed’ spike in the number of visitors ! The owner, flooded with hundred of thousands of emails and calls, and being offered 6-figures for the domain!

a week later,
It doesn’t seem like he sold..
Shame!

I would have done things differently.
If I owned that domain and I knew that ‘Joe the Plumber’ is in everyone’s mind, lips, dreams (who knows! 😀 )
I’d build a portal for Plumbers in the US. (or just a note on the website saying that we’re building the most comprehensive database of plumbers in the US! coming very soon! Plumbers Sign Up!)

Then, charge $100 to appear in a listing of plumbers by State!
I’d require 10,000 plumbing companies/plumbers to sign up (that’s about 200 plumbers for each state) to make a cool million.

And on top,
I get to keep the domain name.
think about it.. hundred of thousands (millions?!) of people know, have heard of, or have visited JoethePlumber.com recently. Where else would they go look for a plumber when they happen to need one?

at that point in time, JoethePlumber.com was worth more than plumber.com ..
He should have capitalized on this, out of the blue, traffic burst..

Strike while the iron is hot!.. oh wait.. that’s what joe the blacksmith would have done..

😉