Great Together. . .

March 10, 2009

Fantastic performance given by the kops!

The live football game (soccer for my American readers) just ended with Liverpool trashing  Real Madrid 4 – 0  in the second leg of the UEFA Champions league to seal their place in the last eight of the Champions League.  -Liverpool did win on Real Madrid’s grounds 1 : nil – So really, its quite humiliating for the Spanish side (nine-time European Cup winners).

I have not watched a football game since long,. (domaining is to blame mainly 🙂 ) and did enjoy this one a lot.

At every advertisement break , Heineken , one of the major sponsors of the cup was very prominent . And their hammering of their catch phrase in our minds.. Great Together!

Rubbish ads, imho, but Great Together WELL visible.



No need to guess what I did next…

fire on the laptop..(well that’s a lie,. it’s always on!).. open my web browser and type in GreatTogether.com

Nice Website!  And notice that GreatTogether.com simply redirects to   greattogether.heineken.com  . Good use of domain forwarding.. just like Visa gets it

The tournament started in September 2008 and Heineken launched the ‘Great Together’ campaign around that time. Amazing that they bought this name just weeks before, according to the DNJournal sales report for week -Mon, August 18,2008 — Sun. August 24, 2008.

click to enlarge

click to enlarge

… for $4250 !!! Bargain indeed.. for them,.. a billion dollar end user!:  heineken

source: Wikipedia

watch the whole set of ads here

If only the previous owner knew … if only.. 🙂

then again… its hard to predict the future use of call-to-action domain names.

as for me , I know what is  thebestFOOTBALLTEAMintheworld.com .. you’ll never walk alone!